Discover what your customers want, and what your competitors don’t offer. You really need to understand your customers – and this includes potential buyers as well. How do you find this information? Ask your customers!
Differentiation makes your business memorable and credible. You want a prospect to be able to quickly and clearly understand what you do and what sets you apart from your competitors. So let's take a look to see what you're up against:
Who are the major competitors in your industry?
What product or service lines does each offer?
In your industry, what are most companies in competition about?
What are the specific strengths of each major competitor?
Create Product Differentiation with Creative Techniques
Incorporate features that deviate from the average characteristics of your industry. Focus on features that achieve what your customers want – and you’ll be able to cause buyers to choose your brand over others. Increase the VALUE or your product or service, but more importantly, make sure that your customer perceives that increased value. The more difficult it is for your competition to copy your idea – the better.
There are 14.2 trillion airline miles in circulation. Miles are the #2 currency on the planet. No other product offers you high perceived value at such a low cost.
Differentiating your business from the competition requires looking at your business in another perspective – from your customer’s shoes.
